{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brand names drive direct exposure through social networks advertising, celebrity partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products have not changed much in years; it does not have TikTok, and does not pr